Establishing a cannabis dispensary in my home state was not easy. Obtaining sufficient funds, applying for the license and seeing every detail through to opening doors to the business was difficult. Legal compliance for a dispensary is much more complicated than for the average business. The cannabis industry is highly regulated in all states. It takes a lot of time, effort, paperwork and money to satisfy the strenuous requirements. Remaining legal and compliant at all times and in all ways is a constant struggle. However, the legal cannabis industry can be wonderfully profitable. There is a significant profit margin, and the majority of dispensaries operate in the black within the first year of operation. The startup costs for a modest-sized dispensary are often upwards of $250,000. The federal banking restrictions due to the criminal classification of cannabis can make it impossible to get a loan. There are still social stigmas that can create a negative attitude within the community. Once the cannabis dispensary is up and running, marketing is key to drawing in customers. As a recreational shop, my business is legal for adults 21 years of age and older with valid identification. Along with establishing brand recognition among the local population, I need tourists to visit and buy. The average person uses Google and types in keywords. They might search for a dispensary near their location. They might type in “recreational weed,” “marijuana delivery,” or “legal cannabis for sale.” I need my dispensary to show up on the screen of their smartphone, tablet or laptop. It’s essential that my website be easy to navigate, engaging and provide all necessary information. While I know a lot about running the dispensary, I am not knowledgeable in digital marketing, web design or SEO campaigns. I’ve hired professionals for this.