How to stay relevant in this industry

6 years ago I ran the only cannabis dispensary in our area.

At that point only medical use was okay, so every customer needed to have a prescription from their dentist, plus all the right paperwork to get okayed.

Business was wonderful, even though the two of us didn’t have a ton of patrons the two of us had a monopoly on local, legal cannabis. Two years back the local laws changed, and allowed for recreational weed use, and after that the floodgates were opened. The demand for weed went up, and a half dozen other cannabis dispensaries have opened since then. I used to be the only cannabis dispensary, and now I’m struggling to make our store rest out from all the others. I decided to open a smokers lounge on the patio next to the cannabis dispensary. I even had a local carpenter come in and construct a small stage in the corner of the patio, with enough space for a musician to play live music to the cannabis patrons. I started to book local acts that would work for hardly anything, and also started to host numerous kinds of game nights at the cannabis dispensary. Every one of us has the space to play board games, so why not bring your friends to the cannabis shop to smoke out and play as a team? Since all the local cannabis dispensaries offer more or less the same products at genuinely alike prices, I needed to set our store apart from the others with the experience you got by coming here. I want our marijuana shop to be the most fun place in town.

Medical cannabis