I work for a large cannabis company with retail outlets in seven major states.
It’s my job to market the new products.
After three quarters of failing sales, I thought it was time to talk with a marketing and consulting company about our store. Across the board, sales were decreasing and I couldn’t figure out what we were doing wrong. I spoke with a team of cannabis marketing consultants and each of them offered similar advice. They felt the packing needed to be updated. The old green and brown colors didn’t reflect the new and hip vibe cannabis was creating. All of our home store products looked drab and dull in their opinion. I didn’t necessarily agree, but we hired the consulting company to give us their best advice. It would have been really silly not to take the advice. It cost seven hundred thousand dollars to change all of our graphics and logos. The products and the presentation were much different, and customers seemed to like the new items. We also offer a free product see.with every purchase, another advertising promotion that the consultant suggested would boost sales. I’m glad that we made some changes. The first quarter sales this year were fifteen percent higher and that is a direct reflection of the new advertising and specials. The consulting company charged a huge fee for their services, but they came up with results that are very easy to see. Sales are up across the board and it isn’t just my store that has seen the increase in business.